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22 Sep 2013

citizens. Leawood, KS (PRWEB) September 20, 2013 A recent article published on Fitness Life Stories brings attention to the ground breaking announcements coming out of the health care world. In particular, the fitness and lifestyle website examines the announcement by Google of the new health and well-being company Calico, which according to the article will be under the leadership of Genetech and Apple Chairman Arthur D. Levinson, and the announcement by Amgen detailing how it's newest drug AMG services patients suffering from high cholesterol levels and heightened risk of heart disease. Mary Myers, an editor of the site, commented on the recently published article, "The news coming out lately is extremely exciting, health care companies are really pushing the boundaries of what we thought was possible," she said, "At Fitness Life Stories we wanted to not only make our readers aware of the newest innovations in health care, but also help them think about how their own lives will be impacted and help them determine which area of development is most likely to help them and their families." The article maintains that developments in health care are happening in two different areas. The article distinguishes between the recent breakthroughs in medicine, which are happening in a field that most people have some basic understanding of, and the possible advancements of a company like Calico, which the article asserts are beyond what most people even imagine when they think of health care.
Source: http://www.benzinga.com/pressreleases/13/09/p3930878/fitness-life-stories-compares-how-calico-and-amg-services-american-pati

Young Fitness Studio Says Technology Is Key

Fitness facilities, mobile app developers and service providers use the company's open API to bring Preva data, such as individual workout summaries, lifetime metrics, goal types and progress and rewards earned, into their own apps, products and services. "Since its launch in 2010, Preva has been providing the industry with a wealth of information on workout habits and trends," said Dave Flynt, Director of User Experience, Precor. "Using this data, industry stakeholders keep a firm grasp on what experiences exercisers are having in the gym, helping them better understand how best to facilitate an exerciser's fitness journey. Our data is more accurate than any survey, helping fitness players better hone in on what's needed to help consumers lead a healthier lifestyle." Facilities use the open API to incorporate real-world Preva exerciser data into their offerings. With development, they can hold Preva achievement badge contests, where top earners are highlighted on Facebook or Twitter. They can create a "calories burned tracker" for their website and hold metrics-driven contests such as "distance traveled" programs to encourage longer, more productive workouts in the gym.
Source: http://www.engadget.com/2013/09/17/preva-fitness-open-api-do-you-even-lift-bro/

Fitness on Request comes to Malmstrom

Hour photo / Erik Trautmann Hour Staff Writer The Hour Publishing Company | 0comments NORWALK --Chris Tobiasz took one Zumba class and he was hooked. "It became an addiction. I was taking classes seven days a week," he said. "It's just the environment, seeing everyone laughing, clapping and smiling. Since the first class I took, I thought this is a business I'd like to get into." Rather than sit on his dreams, Tobiasz took action and opened Euphoria Fitness Studio at 48 Westport Ave. The studio offers a variety of Zumba classes from beginner to advanced.
Source: http://www.thehour.com/business/norwalk-fitness-center-highlights-the-joys-of-zumba/article_b3ea165f-aa29-5cbd-8090-effc2d2af7d1.html

Preva opens up its fitness API, outside devs can now gamify your workout data

The studio aims to zero in on the everyday woman by offering pre-and-post natal and mommy & me classes, in addition to classes in yoga, dance and pilates mat. The Studio even offers a class in chair yoga, for individuals who want to stay in shape at an older age. Biggest challenge: Fujita says one of the biggest challenges has been a quick pace. The studio officially opened its doors at an open house in September, and Fujita says she cant believe the support and social media attention it has already received. Its all happening so fast! Weve only been up and running since mid-August, and already so much has happened, says Fujita. One moment in time: Fujita is most proud of the amazing staff and the relationships Ive built with them. Fujita attributes much of her success to hiring and surrounding herself with so many positive, up-lifting experts. Best business advice: Meet with experts from the industry first! says Fujita.
Source: http://smallbusiness.foxbusiness.com/entrepreneurs/2013/09/20/young-fitness-studio-says-technology-is-key/

Fitness Center offers EXTREME training

Another option for those with internet access is simply going to www.pentagonchannel.mil every Wednesday to access a Fit for Duty workout. "The best part about this program is the instructor is always going to be there, whether it's 9 p.m. or 5 a.m.," Muscle said. "It's fitness on demand - a streamlined process to come here and get your fitness on. For those who failed a PT test, this can be a guide to help get them back on track. For those who want to conduct a PT session with five people, they can do that. It's updateable, mobile and the workouts will be updated on a quarterly basis so there will always be many options." Those who wish to bring their own workout DVDs to the fitness center may utilize the fitness assessment cell, located across from the front desk, as the kiosk is not compatible with DVDs.
Source: http://www.malmstrom.af.mil/news/story.asp?id=123364063

Norwalk fitness center highlights the joys of Zumba

You will see a real-life reviews for max workouts translation into PT scores." One person who has seen this improvement is Tech. Sgt. Jordan Bonds, 436th CONS contract specialist. Bonds said when he started the Xtreme Fitness workouts he was out of shape and overweight. He is now a lean, mean, fitness machine.
Source: http://www.dover.af.mil/news/story.asp?id=123364110



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